Category Archives: Digital
Jack Daniels Christmas Tree
So to get you into the holiday spirit rather than tucking into your advent calendar and getting tubbier this season, why not feast your imagination on our advert calendar. We’ll be posting either a Christmassy advert or some lovely Christmas 2011 statistics all centred on… you guessed it, advertising! Whoo.
M-Commerce The Future Of Your Wallet
With mobile subscriptions hitting 5.3 billion globally, that’s 77% of the world’s population the m-commerce market is one that is not only taking off, it looks set to explode! On eBay alone merchandise purchased via mobile phone topped $2billion in 2010. Mobile payments as a whole in 2011 will be worth $240 billion and potentiallyRead more
P&G Enters Virtual Retailing – Prague
Here at Brandthing we love innovation and anything that makes us sit up and take notice. P&G has done just that this week. As the world’s largest marketing company, Proctor and Gamble has set up four virtual shopping aisles in Prague this week. Located within travelling hubs, consumers can get to where they need toRead more
Debenham’s Augmented Reality Store
Not a new concept by any means, however it is the first in our little island and very well executed. The digitally driven campaign converts augmented reality to drive actual purchase, POS has never been so easy – you can now put the product exactly where the footfall is going to be. Drive traffic andRead more
LG and Gameloft’s Jaw-Dropping Digital Marketing Campaign
The date was September 21st 2011 and it was the day digital went 3D for the masses. LG and Gameloft thrilled a crowd with their amazing lights display to promote their new mobile, incorporating 3D technology. Set in the heart of Hollywood, LG Mobile set the world alight with their integrated 3D marketing campaign ‘BringRead more
Google+ Brand Pages
“It’s coming imminently. It’s not days. It’s a little bit longer than days. But it’s only a short while longer, and we’re going to open it up for brands.” Vic Gundotra, Google’s SVP, engineering, stated, during the Web 2.0 Summit. All those brands that jumped the gun a touch, probably too excited. May have toRead more
Brad Elterman Photography
Brad Elterman’s portfolio of work starts from the 70′s and spans right through to the present day. His subjects are the fun and the famous, as he documents his exciting youth, you will come across a few face you recognize.
Qrazy or Quality? QR Codes: Brand Potential
In 2010 Lab42 conducted research and created an info-graphic to highlight if QR codes had been accepted by modern man. (And woman of course).
Bally Total Fitness Interactive Wall
Interactive art and design studio, Manifest Design, recently developed a seven foot motion-activated interactive wall for Bally Total Fitness. The interactive wall integrates Adobe Flash and Xbox Kinect technology to execute this innovative customer experience. Bally Total Fitness’ vision was to incorporate modern technology into there new clubs, modernizing the brand and making it moreRead more
Brand Team for the digital age: GAME and OnLive
The digital revolution we currently find ourselves weblinked within, can mean a tough time for retailers. Especially the traditional side of retailing – the actual store. To put the digital rise into context, Deloitte research shows that if virtual selling space added by retailers building transactional websites over the last decade were translated into bricksRead more
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