The beginnings of the Chinese calendar can be traced back to the 14th century B.C.E. Legend has it that the Emperor Huangdi invented the calendar in 2673 B.C.E. The Chinese calendar is based on exact astronomical observations of the longitude of the sun and the phases of the moon. It is year 4710 in theRead more

All I want for Christmas, is some decent adverts! It’s our BahHumbug time, and we have all we need to get grumpy about this season. Tis the season to get absolutely bloody furious at the TV due to the dire adverts, all trying to be jolly, but ending up plain irritating. There is no numericalRead more

So for this post we’ll look at some lovely Christmassy stats for 2011. It seems as though this Christmas may be a white Christmas, but it’s also a very mobile Christmas. Looking at stats from Christmas 2010 Adfonic measured real-time clicks over the Christmas period across its global mobile advertising marketplace.  The click volumes lastRead more

So to get you into the holiday spirit rather than tucking into your advent calendar and getting tubbier this season, why not feast your imagination on our advert calendar. We’ll be posting either a Christmassy advert or some lovely Christmas 2011 statistics all centred on… you guessed it, advertising! Whoo. What better way to getRead more